Lakme Fashion Week on Social Media

Lakme, the beauty product brand from the Hindustan Unilever stable, has been quite bullish on digital media in recent times. The brand has taken to social media in a big way for

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its flagship property, Lakme Fashion Week Winter/ Festive 2013.


Our Chutney brings all the boys to the yard

So you’ve probably read this about us recently.Here’s our official response.

Over the last decade or so we've made WebChutney into something we're all very proud of. We've built an impressive client roster (Airtel, Coca Cola, MasterCard, Unilever to name a few), our talent is fantastic (,webchutney8217s-8216y-loo8217-wins-yahoo-8216agency-hack8217-contest.aspx) and we're growing like a virus ( So naturally, all the boys are in the yard. And we're loving it. Its great fun being the prettiest girl in the room, all the compliments, the wooing, we're thrilled that we're finally getting the respect we've worked hard to earn. The thing is though, this has been happening for quite a while. Of course we'll go on a few dates with every one of our suitors because all of

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them are pretty amazing. It’s an honor to be considered by the biggest agency networks in the world. But it’s too early for us to take a decision & settle down.

So don't believe everything you read in the news about us. When we're ready to make a commitment we'll shout it out from the rooftops. Meanwhile, watch our latest sexy move. <>


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When our one-of-a-kind
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Creative Director, Sheetal Vanwari, decided to try out new things in life after rocking a 2 year stint at Webchutney Mumbai, we decided to guilt her into staying by showing her how much she's rubbed off on us.

A bit too much…
Disclaimer: All characters appearing in this work are most definitely manly. Any resemblance to Sheetal Vanwari, talking or singing, is purely coincidental and must be followed by a like for the video.


Now Hiring: Associate Director, Planning

Attention All !


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Lakme ups the glam quotient on social for its Fashion Week

Lakme, the beauty product brand from the Hindustan Unilever stable, has been quite bullish on digital media in recent times. The brand has taken to social media in a big way for its flagship property, Lakme Fashion Week Winter/ Festive 2013.

The social media campaign has been executed by Webchutney. Commenting on the campaign brief, Meghana Bhat, Executive Creative Director, Webchutney said, “For Lakme Fashion Week,

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the brief required us to get the audience to participate and experience the Fashion Week in real-time with live updates, backstage footage and content that would engage and

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bring out the entire event in a unique manner.”

She further said, “We decided to involve three key social media to achieve the same – Facebook, Twitter and Vine. The six-second Vine videos enabled us to provide the right amount and quality of content to give Lakme followers a glimpse into everything that goes on at the Fashion Week and we were pleasantly surprised with the response we received.”

Exchange4media takes a look at how the three-phased campaign unfolded.

To read about the campaign in detail, click here.


From Samosas to Sushi!

Knock Knock! Who's there? The Japanese. The Japanese who? The Japanese who think you are very pretty. Ha ha. This is a delightful joke. Let us explain why. As of 23rd May 2013, Webchutney, the digital agency you keep hearing about is now part of the Dentsu India Group. Insert drum roll, lightbulb dancing moves and a spirited rendition of We are the Champions!

We know the industry has heard about this brewing acquisition over the past several months, it nonetheless gives us great pleasure in formally announcing our association with Dentsu India. Seriously, it's going to be amazing.
First some facts, Dentsu has acquired 80% stake in us which means we are now free to monkey around for the remaining 20 percent of our time and energies. Also, we will continue to operate independently under the current queen and country. However, this acquisition gives us a whole new world of rock solid support, leadership and direction, much like that protein and vitamin shot that goes into an already delicious banana strawberry and mango smoothie.
Sudesh has this to say, “サディッシュサマリア、私たちの無敵国立クリエイティブディレクターは、これが侍の戦士になるための軍隊のための絶好の機会であると考えています。確かに、上司。” (C'mon, you know we had to)
Wait, wait. Sidharth also needs to say a few words. Now in verbatim, ” I'm insanely overjoyed and totally blissed out about this acquisition, it feels like the last ten years have been building up to today, and we really couldn't have found a better partner for obsessively shaping the digital industry in India. I do want to send a heartfelt thank you to Sarbvir Singh and the team at Capital 18 for believing in us at a time when we needed it most. He has been the mentor everyone deserves.”
All right, now you know what we have been up to and don't forget, we told you first after sealing the deal. Thanks for always sticking by us! Now we have to go, all that champagne isn't going to drink itself. We think this is also a good time for a sushi lunch for 200!
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The ‘Age’ Old Battle

Why I can't stand urban 20- somethings

by Meghana Bhat, ECD

This probably makes me sound like an old disgruntled person envious of the age, beauty and promise of immortality that these kids wear on their sleeves or skinny jeans. Well, obviously I am, and I’m going to go right ahead and rant (yes, kids

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this is how that feels!) Sure, growing up in the sunshine of India’s millennium boom must have been nice. Children of yuppies, living in a time of plenty, of great possibility, these kids have it all. Brands love them, economists love them (demographic dividend and all that) and of course they love themselves. But I’m not sold. Maybe because I work so closely with their kind, I’ve become wise to their entitled ways. Yeah, yeah… they’re not all bad, but I’ve identified a few choice specimens who tick me off on a daily basis.

1. The Indian ‘Hipster’: Less than 5% body fat, skinny jeans and nerd glasses and of course an iPod full of indie Indian music – the hipster trend has arrived in India. Except that ‘rejection of mainstream culture’ apparently translates to exact copying of the ideal of the American hipster. While we’re on the subject, somebody please kill Bollywood kitsch.

2. The ‘I’m awesome because I exist’ believer: There should be a law that limits how much one person can ‘believe in himself’. Agency heads, you know what I’m talking about. The ‘Give me a promotion because I’ve actually managed to not get fired for an entire year ‘– types. Or the 20-something intern complaining about ‘I’m being undervalued/ ’. Reminds me of a joke by the great comedian Louis CK– “Hey 20-year-old, we know your job sucks, that’s why we gave it to YOU!

Continue reading ‘The ‘Age’ Old Battle’

Webchutney Harlem Shake

The unsettlingly hilarious new viral sensation has made its way to Webchutney.

Watch the Delhi office shake the Harlem way!!

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12 Months of Chutney

As these 5 young creatives complete their first year at the House of Chutney, we decided to find out what made them stick around this long.

Shray Chawla (Junior Copywriter, Webchutney Delhi)


If there was ever a superlative of 'craziest' then I would use that to describe the year I've spent at Chutney. The exposure right from the start was amazing with my first ever campaign being the 5th Airtel Delhi Marathon.

Epic Chutney Moment - I'm a non-alcoholic who likes to be around drunk people. Don't ask why because I am still trying to figure it out. Jokes apart, I was at an after office hour party when Sattvik asked me, “Why don't you drink?”. And that was the start of a long conversation which ended rather abruptly because he thought that he was trying to sell 'drinking' to me.

I'm sure he doesn't remember this conversation.

Advice to budding copywriters-

  1. Write well to write well.
  2. Deadlines are like women. You may not understand them, but you have to accept them and that too with a smile.

Continue reading ’12 Months of Chutney’

Now Hiring in Mumbai!

We are hiring again. And this time we're on the look out for a Client Servicing Director, Account Manager and an Account Executive to join the Mumbai Servicing team and Social Media Executives to work with the creative. All positions are full time and based in Mumbai.

Please write to us for detailed job descriptions or send your resumes with a covering note to if interested, and remember to read this before applying.
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