A spanking new, zingy and kick ass microsite for 7up. It is brilliant and I would bet from the deepest darkest part of my award nomination pimping heart that this one will win everything next year. It’s just that good. Oh, and meanwhile you can win a lakh by identifying the lemony scoundrels.
Enjoy folks!

Here’s a round of beer for the 7up team and Yesh..how else can I tell the world about your superhero effort for this one than through this..

Hope you don’t mind Yesh. The account manager for 7up really loves you these days:)

So Ashima (kamini), Noel (No-L) l, Suhail (soil), Laven (lovely) and their NCD is responsible for this one. Award winning stuff no? Pity we’ll have to wait till next year.
Have fun with Ravan and all of that:)

It’s just a cosmic accident that most people at WC became what they became. Cube dwellers with photoshop and Macromedia fireworks, PPT’s and notepads. It’s not that much fun really except lunch time and cake cutting time and “pick one person for the day and collectively bug him out of his sanity” time. I only pretend otherwise because I live in an imaginary world where I amuse myself by blogging and assuming people actually read it. Anyway, what I was trying to say is that there was so much to ambition I asked around the big hall cum office and being a pirate was surprisingly high on the agenda for a lot of us. I didn’t even know the parallel completely useless thought process came so easily to so many of us. Oh well so as I was saying that peer pressure and mom and dad caught up with us and we couldn’t become swash buckling adventurers with bosomed vixens hanging around our capes while we drank rum by the buckets and swore with pride.
But now Facebook has come to our rescue and we could not be more grateful. Eternally completely we worship you Mark from Harvard, grateful. Because in the wonderful world of applications is one called Pirates which is now the pastime of the northern headquarters of this sweatshop. Yes the most perfect way to not work and in fact turn one completely oblivious to the nearest client servicing popping a blood vessel in your face.
We are all now Buccaneer and Barbary pirates with the ability to throw bombs, steal gold and coins and buy very cool pirate stuff and oh also pillage entire towns. No doubt, this has caused abusing frenzies and shrieks of “sale, kutte, tu dekh ab main tujhe barbaad karta hoon” or “kamini, ab main tujh pe bomb daal karke teri waat laga doongi” and some such in hall cum office. Being a pirate is a tough job I tell you when evil colleagues hang around and bomb you as soon as you dig up some of your gold. Conniving, scheming, robbing, pillaging, abusing, drinking was never this relaxing though. And no doubt this all is most entertaining but not so much for client servicing who can’t believe all the work is being ignored for indulging in virtual warfare. But what do they know! When unrealized ambition uses photoshop all day, it is forced to take a stand. And rob towns and steal gold.
I recommend Pirates to all offices and since I discovered it, I can assure it does wonders for the popping veins and indeed lowers down the urge to stab one’s colleagues or lock the boss in the supply cupboard. If you ever come over to mine, you’ll see what I mean. And now, Ahoy, mate, go bomb some cube rats now. Arrrrrrrrrrrrrrrr…
Just overheard at the office which by the way is a fantastic off shoot of Overheard in New York which convinces us everyday that Americans are mad and often surprisingly stupid. So as I was saying..
Nilakshi (sarcastic but very useful head of media planning team): Your banners are screwing with MY CTR’s! (Click through rate i.e the ratio between the no of times a banner is shown vis a vis the number of times it is clicked on. I know I know.. boring useless detail but bear with me.)
Nureen: (A true nut job but equally useful client servicer) Waaa? Why wouldn’t my banners give you good CTR’s?
Nilakshi: If they aren’t interesting enough, they mess with my CTR’s!
Nureen: Oh yeah, well my banners are going to kick your media plan’s butt!
And then they argued some more. It is worth noticing though, the love and touching emotion lavished on my CTR’s and my banners. As good as the competitive moms with the my kid and your kid conversation. Biological children couldn’t have it better dude. More so when two women with mad hair who only move around with their laptops defend them.
Are the boss men reading this? If this ain’t dedication then what is. What is, I ask?