Last quarter, we commissioned JuxtConsult to conduct a study of the largest advertisers in India (about 500 in number) to understand their digital priorities.
Here are the findings:
Author Archive for Sidharth
we were at the goafest and had plans to live blog, tweet etc. but like every time, an hour into the journey, the logistics of it became logis(hics!) and we forgot all about it. we do have the story captured in some text and some video.
so from today we will start a series of posts, that pretend we as if we were blogging live. its our blog you see.
Ok, the much awaited showreel releases right now!!!!! All the brilliant work that makes us so frigging proud in exactly 70 seconds! Thank you everyone for making it happen!
But….what do you think?
Ok, not much to say here apart from pls download and read this, and let us know what you think.
The Nearly Eight month old Vice President of the Delhi office, Vikram Sivaramakrishnan is now embroiled in a new controversy, after the our stringers sent us photographs of the Delhi operations head dancing in what appeared to be really absurd dance sequences. The dance steps have been traced to 1970’s senseless bollywood flicks. If the allegations prove correct, Sivaramakrishan could risk his chance of entering the next webchutney party.
Our stringrs claim Vikram practised for two days with his colleagues before the office party, with one witness telling our stringers “he was out of control”. Reportedly he knocked off speakers and monitors at the production floor while swinging many times like a idiot at the rehersals. “You could tell Vikram had never danced before,” it has been reported a witness as saying. “And at the party, he grabbed a glass of vodka and a lighter and ‘thought’ he exactly knew what to do.”
He looked just as natural with “bad ass dancing” as he does presenting ideas to clients.
The scandal doesn’t stop there, the our stringers also claimed that Vikram attempted to strike a deal for the damaging photos to be destroyed, including offering the stringer lucrative incentives at the job. This is not the first time Vikram has been in trouble with the office law; just last month he was warned by the Chairman of unpaid forced leaves for a month for cracking 20 PJs (that really stank) in 30 minutes of a creative briefing.
We have reached out to him for comments and will keep you posted.
Evidence below.
So its only a very few times the man pictured in the photograph is known to speak. He is by the way, Sudesh Samaria, Co Founder and National Creative Director at the agency.
Overheard in a 1 hour meeting today on delegating tasks comes a one line executive summary.
“Bhim Ko Talwar Doge to woh apne Go-de kaat lega”.
Dont give Bhim a sword (instead of a his Gada, his weapon), lest he will cut his own knees (while fooling around with it)
A new way to say – Dont let a boy do a mans job. Pretty cool, its the old cliche with a new flavor. Much like the advertising we all produce!
Remember the Star Wars Kid phenomenon which started when a 14 year old kid Raza filmed himself wielding a golf ball retriever like a lightsaber in a similar fashion to that of Darth Maul?
After years of doing some crazy viral marketing campaigns, we thought we should put a small book together and pay a tribute to him (the accidental king of viral).
Shweta Bhandari from the Delhi office put the note together, Sushil “Count on me” Kumar helped design it. Let us know what you think!
You could directly download the paper from here Its a 3 something mb pdf btw.
On the getting more social thing, we have launched a new homepage, which looks really fugly but surely is a lot more ’social’. Apart from twitter, we figured the best way to keep everyone posted about our press coverage was by using delicious rather than a typical CMS. With Nidhi gone, its a little tough to keep aggregating all this attention we get from media you see 
Do give feedback on the homepage. Actually, dont. Just see if you are interested in following us on twitter.
ok, so we just reactivated the webchutney twitter account with a little help from Saket.
Also, last week got an ex-colleague Akhil to give me admin access to our facebook group…. the question i am grappling with is what ‘really fun’ can we do with it… guess it will take a easy weekend to figure that out.
In the meantime, ideas are welcome…
Webchutney is making years worth of classified files relating to its internal office workings freely available to the public.
On Wednesday, the Webchutney Management has decided to begin a year long project to transfer the files to the public domain, which will post them for public perusal.
The project is a response to numerous Freedom of Information (FOI) requests about Webchutneys internal operations, or WIO’s, that have been filed over the years. Mainul Haka, our Chief Security Officer for over 6 years, called the release “a great day for open corporate goverenance and freedom of information”.
When complete, the WIO files will contain some 100 Webchutney-related files from 1999 to date, representing the single largest release of records in the history of the digital industry.
The reports range from mysterious to downright bizarre.
“There really are many strange phenomena in the company, and these are invariably reported by rational people,” Mainul Haka said in his closing remarks. “But there is a wide range of natural explanations to account for such phenomena.”
The first release titled the “commitment of the Delhi Branch Staff” is a study recorded secretly by Mainul Haka himself over the last 10 days. It categorizes staff according to business operations and attempts to highlight the effort in the given reccessive environment.
Below is the executive summary the findings:
Mainul when reached for comments said “Its obvious, apart from the Airtel Team and Tech Team, rest of them can be categorized as perhaps the “Saaale Nikaame” category. He did request the Branch head be an exception because of obvious reasons.
Anyway, we are taking this opportunity to showcase some of the Webchutney Delhi Warriors who work day and night to deliver commitments and protect the webchutney nation and ofcourse are Mr Hakas favorites .
There is a lot more coming up, tell everyone and watch this space.