Remember the Star Wars Kid phenomenon which started when a 14 year old kid Raza filmed himself wielding a golf ball retriever like a lightsaber in a similar fashion to that of Darth Maul?
After years of doing some crazy viral marketing campaigns, we thought we should put a small book together and pay a tribute to him (the accidental king of viral).
Shweta Bhandari from the Delhi office put the note together, Sushil “Count on me” Kumar helped design it. Let us know what you think!
You could directly download the paper from here Its a 3 something mb pdf btw.
nice, neat! you guys should have done this years back!
Another important point to note….
All viral videos made in India DO NOT necessarily have to be based around Sholay. Given the number of animations/virals/comedy shows referencing Sholay, the creators of the movie would be turning over in their graves… except they’re not dead yet…