Just overheard at the office which by the way is a fantastic off shoot of Overheard in New York which convinces us everyday that Americans are mad and often surprisingly stupid. So as I was saying..
Nilakshi (sarcastic but very useful head of media planning team): Your banners are screwing with MY CTR’s! (Click through rate i.e the ratio between the no of times a banner is shown vis a vis the number of times it is clicked on. I know I know.. boring useless detail but bear with me.)
Nureen: (A true nut job but equally useful client servicer) Waaa? Why wouldn’t my banners give you good CTR’s?
Nilakshi: If they aren’t interesting enough, they mess with my CTR’s!
Nureen: Oh yeah, well my banners are going to kick your media plan’s butt!
And then they argued some more. It is worth noticing though, the love and touching emotion lavished on my CTR’s and my banners. As good as the competitive moms with the my kid and your kid conversation. Biological children couldn’t have it better dude. More so when two women with mad hair who only move around with their laptops defend them.
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