Webchutney Digital Media Outlook for 2009

Last quarter, we commissioned JuxtConsult to conduct a study of the largest advertisers in India (about 500 in number) to understand their digital priorities.
Here are the findings:

WebChutney Digital Media Outlook Report 2009

10 Responses to “Webchutney Digital Media Outlook for 2009”


  1. 1 vikram singh

    dear sir,

    greetings !!!

    i just want to know about the total % contribution of yellow pages industry in print media(india & abroad).

    thanks and warm regards
    vikram singh
    9929016729

  2. 2 Sanjeev

    Can I get a copy of the report please.

  3. 3 akash

    Your new website design is a bit weird. I mean…it has so much of nonsense on the home page when as a digital agency you should focus on the kind of work you folks do, works executed. The current home page is filled with junk from shouts to blogs and photos. Are you folks losing your sense of direction????

  4. 4 Radhika

    Hi,

    Page 12 of the report ‘Rationale behind media budget allocation’ section states that BFSI considers Reaches TG and Masses, Builds brand awareness and recall or Build image/Brand differentiation as factors behind media budget allocation.

    However, all BFSI campaigns online are Lead based. Can you please explain why is there no mention of lead generation in the above table.

    Thanks,

    Radhika

  5. 5 Vivek

    Hmmmm….an apple seller posing as a fruit market expert and propagating his prediction that apple sale is going to rise….interesting !

  6. 6 shahid

    hi
    sir
    i want to know the importance of digital media in seo
    thanks

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