Agency? Who? Us?
Okay we have FOUND our new in house “let’s watch it over and over and over again and bug the brains out of everyone” video. For a while atleast..oh I’ll upload our old favorite video too..somehow nothing brightens up the slaveshop like whacked out video voodoo!
Enjoy folks!
The airline is Rahul’s idea. Him being our feisty Yana Gupta type of mascot was Bombay team’s idea! Coming soon! Will only fly to Goa. For now..
P.S: The authenticity of those legs cannot be vouched for at this time. Confirmation is awaited.
A certain Miss Behl who has been around at the agency for a while recently decided to move on and in tradition with tradition we went and got a couple of cakes for her farewell. But lest you think that cakes around here believe in simply wishing the person a happy budday, anniversary, baby, farewell and so on..you couldn’t be farther from the truth. No, never, nope, nothing doing, nosir just the idea of having a cake without deep spiritual lofty meanings in icing is vile to us. Vile I tell you, VILE! After all the entire point of wasting ten hours a day in brainstorming sessions is to develop such an acute sense of creativity that it manifests itself into every step we take, every move we make and that type of sustained agency business. And cake creativity somehow always soothes our brains.
So presenting, without any further ado, the cakes of the farewell.
Now now what do we have here? Oh cmon, all you lovers of pun. Just think of the lady’s last name which I so cleverly mentioned in the beginning of this post.
(Waits patiently for a shred of understanding to dawn.) (Waits some more..)
Fine. FINE. I’ll explain it then. See her name is Miss Behl and the popular saying goes “baal baal bach gaye” or “hair hair are saved” for the hindi challenged ones. And hence this is just a witty morphing of Baal baal with Behl Behl.So now we are rid of Miss Behl and we couldn’t have been more fun about it.
See! See? See? See?? You don’t right? Sigh. Let’s try again..
All right, now pay attention here folks. Actually I wouldn’t come after you with a mallet if you can’t. Stupid Nirulas messed with our lovely thought here. We, in a display of such subtle word play asked the cake guy to write “jaa behl ab kisi aur ko maar” or go Behl hit someone else now after being inspired from “aa bel mujhe maar” or come ox hit me!! If bel is not Ox then excuse me. Heh. Boy, was she lady in scenario impressed!
Hence proved beyond doubt that we are the most creative interactive agency in the country. Or the world for all you know. Hell, Martians couldn’t compete with us.
..when the management sponsors a pizza party where 26 pizzas and a ton of garlic bread and a copious amount of soda are consumed the day after new years’. And no one bothers to take a picture for this blog because everyone was too busy stealing the pepperoni pizza which happened to be in short supply!! But then pizza happens to be complete wholesome food and I can’t hold the not picture taking against anyone. Oh then, for some reason that is not clear to me till now, money was gifted to people. Yep just like that. A bunch of lucky buggers happened to have their names drawn out of a paper bag and were handed money. Agencies get loopy the day after people return from drunker revelry I think.
Anyhoo, It was a good start. Happy new year to you too!
P.S: Slice of Italy has a lot to thank us for.
Happy to report Christmasy events from the Bangalore office. Yes, we do have people working there. Now they are slightly more normal than the hopelessly weird ones here at Delhi, hence the lack of regular coverage. But not anymore. The guys down under had some fun yesterday. Here’s a little showcase..
Santa Ji left this photo of his in one of our stockings. Merry christmas folks!
This is from the CEO himself. It hangs in the reception at the delhi office. Well he does like to do things differently. Gotta give him that. And for just this once I’m not even going to bother with the commentary. The little blur was too colorful for public consumption so please to excuse. Rest..are the bottom of my heart type feelings from bossman.
Our campaign for 7up, Milega Green Signal, just won the Yahoo Digital Showcase contest. No shiny trophy this time but hey..goodie bag cometh! Yay and here’s a huge round of applause for the team!
The winning campaign is here: http://www.7up.in/
The ensuing love has been displayed here: http://in.advertising.yahoo.com/
And since we feel gooey about Lemon Bureau of Investigation, our newest campaign for 7up, you can have a look at it here: http://www.7up.in/lbi/
Now if only the litte nagging issue of “fair” goodie bag distribution could be fixed. In this office everything is fair in love, war and acquisition of free things. And goodie bags figure very high on the list of free things we all must acquire. I know..freeloaders:)
Webchutney, your friendly neighborhood digital agency is happy to tell all that it has come into good stash of cash from Capital18, the venture capital arm of Network18. By a good stash we mean, a lot of pretty pretty zeroes. Business has been great, clients are happy while the growth and all that jazz goes well too.The extra dough is simply an opportunity to continue to rock on as we do. We get the fact that means of online engagement get radical by the day and we have to catch up. There is no other way to keep the missus (clients!) and the brood (consumers) happy except by creating eye popping, wow inducing work all the way. The investment is our family ticket to the digital Disneyland. We want the best people and the fanciest arsenal and that’s what we are going after with the money. Oh yeah and shining glory and our own studio where all our awesome in house talent can get jiggy with it is also on the cards. Yay!
We have been a little concerned with all the uncomfortable pressure as the big five stakeout independent outfits like ours. The agency stuck to its guns until we met Capital18. This investment does take that annoying stress off and we are thoroughly relieved.
As the people of the agency look forward to a swankier than Google office and dream of spending their free time in bone melting massage chairs, these are a few thoughts from mission control…
Sarbvir Singh is the MD of Capital18. He loved us. Hence, the generous transfer of zeros. “These eccentric agency guys melted my heart. I had to give them the cash. We sealed the deal with a jaadu ki jappi.” Mr. Singh was found telling.
Sidharth Rao, CEO, Webchutney is truly happy with the deal. He and his creation get to stay absolutely free from any iffy new rules and demands and retina scans. However, the real reason for his joy stems from the fact that he does not have to acquire a single new piece of formal clothing and his trademark silver necklace can stay as well. The people of Capital18 do not seem to mind. He was unavailable for comment, guess someone will draft a formal statement soon.
The agency’s National Creative Director, Sudesh Samaria is also pretty kicked. More money means more creative crazies in the office and a lot more people to boss. That Capital18 is in love with Webchutney’s work and their team played a Chidya Udi together game with Sudesh when introduced to him cemented their bond like nothing else could. A bigger better and meaner creative team means more trips to Goa for the NCD. He has come to enjoy walking in to award ceremonies in his shorts and flip flops and collecting a lot of shiny trophies.
Rahul Nanda, Chief Operating Officer is just smiley. He now gets to lord over his empire of operations in style. He says, “If the digital advertising industry was the moon then I want to be its Neil Armstrong. Sarbvir is too nice to let us borrow his space shuttle of course.” Okay, so Rahul is happy. He’s swell, he stays master and commander. Never mind that little gobblydook quote.
Mission control will obviously take time to chill out. And get those massage chairs. Damn.
Ps: Oh yes! We aren’t talking about the numbers involved in the ‘deal’ for now. But they are nice.
For you media types….
Webchutney Press Contact: Nidhi Dewan, nidhi.dewan@webchutney.net , Ph: +91 9811973230
About Capital 18
Capital18 is the venture capital and private equity arm focused on making investments in media, entertainment and technology ventures and is a part of Network18. Network18 is one of India’s leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content and allied businesses. Capital18 focuses on catalyzing ventures that drive or benefit from the convergence of media, communications and technology. Capital18 aims to be the partner of choice for emerging businesses with its practical approach to venture investments and an experienced team that can take quick decisions.
Further Queries:
ssingh@capital18.com
