Archive

Lonavala: Creative Weekend Workshop

Ask people who work in the advertising industry what their favourite TV show is, and many would say “Mad Men”.

For those of you who haven’t watched Mad Men yet, the drama series is about an American advertising agency (Sterling Cooper) set in the 60s. The show revolves around the Creative Director Don Draper and how the company would deal with clients and briefs (and their personal lives) during that era. The show deservingly won the Golden Globe Award for best Television Series (Drama) – 2008, 2009 and 2010.

What I love about the show is the way Don Draper would tackle briefs and how these Ad people in the show would be chain smoking and drinking right in office as they discussed about work. Such things are not possible today for the obvious reasons (Oh here’s a trivia – In the TV show Mad Men, all the people smoke all the time, but since they (actors) are not allowed to smoke cigarettes in the film studio according to California Law, they are actually smoking herbal cigarettes on the sets!)

Mad Men
[Click on pic for higher resolution]

Recently, a Mad Men kinda work environment happened to us too…

For two entire days (Saturday and Sunday), the Creative Department from our Mumbai office went to Lonavala for a Workshop – A creative brainstorming session!

It was one of the most memorable weekend vacations I ever had.

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Pataka Time!

As is the tradition, this year too Diwali at Webchutney was very bright, just like us! And decently loud, just like us! And extremely crazy, yes yes, just like us!

At Delhi, the Pooja was to start at 9, like sharp 9. And it did at 10.30 like sharp 10.30. Which made a few (because there were a few) of the early ones angry and understandably sleepy.

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Webchutney Report: Inside the Mind of the Wired Consumer Durables’ Buyer

We’ve launched our second report in the vertical/industry specific series which focuses on the durable goods industry (consumer electronics in particular)  in India today.
The report titled Inside the Mind of the ‘Wired’ Consumer Durables’ Buyer highlights usage, attitude, behaviour and media preference of online durable goods owners, and how the online medium influences/drives their purchase decisions.

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Oktoberfest, my foot!

This short post is issued in public interest. Unbelievably, there are more than 7 dry days in Mumbai this month, this when ze germans are celebrating Oktoberfest.
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Our 2010 Digital Media Outlook Report is here!

This year we’ve reached out to double the number of marketers, and expanded the scope of our study to top 1000 marketers in India. Leading financial daily Mint gave us excellent coverage, you can read more about it here. Continue reading ‘Our 2010 Digital Media Outlook Report is here!’

Webchutney Report: Inside the Mind of the Wired Car Buyer

So here it is, a new report titled, Inside the Mind of the Wired Car Buyer. It provides substantial evidence to help auto marketers understand and leverage the impact of Internet on Indian consumers’ decision-making and purchase behavior. Continue reading ‘Webchutney Report: Inside the Mind of the Wired Car Buyer’

Webchutney’s got talent! – spotlight on young & versatile rockstars of Chutney

A budding filmmaker who can seriously rock a crowd, a copywriter who moonlights as a comedian, another who paints Puma flipflops and a techie who’s obsessed with photography – Meet the multitalented young stars of Webchutney!
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Now Hiring: Flash Designer in Delhi


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Gajab Rupali Ki Ajab Prem Kahani

Our viral factory just churned out a brand new flick. Considering it got a few ‘Likes’ on Facebook, and few thousand views in just a couple of days since its launch, we speed-dialled Rajeev Masand to get his critical yet expert opinion.

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Webchutney loves metal. 3 bronzes at Goafest!

Make that 3 bronzes and one shortlist for jaagore.com. Goafest 2010 came and we showed everyone what we’re made of, all over again.
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