Firsts are always Special

Ashima interned with us this summer. She is 19, studies journalism, and sleeps a lot. She is the guest blogger of the week and has chronicles of Webchutney to share.
12th April 2011
My bag consisted of a green file, a comb and my wallet apart from two sheets of paper which were most relevant for the day-My CV. It was my first interview. I was late.

I reached at 4.30 in the evening and was made to wait for about 15 minutes. I was done by 4.55 PM. You can imagine what must have happened. I was late for an interview when I was applying for the post of an intern. But they think beyond your imagination. That’s what makes Webchutney the ideal place for me.

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Webchutney Report: Inside the Mind of a ‘Wired’ Mobile Phone Buyer

We published the third report in the vertical/industry specific series, this time focusing on the current mobile phone market in India.

The report highlights the usage, attitudes, behaviour and media preferences of mobile phone users online and stresses on the role of the internet in guiding and driving their purchase decisions.

Some of our key findings show that the penetration of mobile phones amongst Indians (overall) is 26%, while that amongst online Indians is a whopping 95%.

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Lonavala: Creative Weekend Workshop

Ask people who work in the advertising industry what their favourite TV show is, and many would say “Mad Men”.

For those of you who haven’t watched Mad Men yet, the drama series is about an American advertising agency (Sterling Cooper) set in the 60s. The show revolves around the Creative Director Don Draper and how the company would deal with clients and briefs (and their personal lives) during that era. The show deservingly won the Golden Globe Award for best Television Series (Drama) – 2008, 2009 and 2010.

What I love about the show is the way Don Draper would tackle briefs and how these Ad people in the show would be chain smoking and drinking right in office as they discussed about work. Such things are not possible today for the obvious reasons (Oh here’s a trivia – In the TV show Mad Men, all the people smoke all the time, but since they (actors) are not allowed to smoke cigarettes in the film studio according to California Law, they are actually smoking herbal cigarettes on the sets!)

Mad Men
[Click on pic for higher resolution]

Recently, a Mad Men kinda work environment happened to us too…

For two entire days (Saturday and Sunday), the Creative Department from our Mumbai office went to Lonavala for a Workshop – A creative brainstorming session!

It was one of the most memorable weekend vacations I ever had.

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Pataka Time!

As is the tradition, this year too Diwali at Webchutney was very bright, just like us! And decently loud, just like us! And extremely crazy, yes yes, just like us!
At Delhi, the Pooja was to start at 9, like sharp 9. And it did at 10.30 like sharp 10.30. Which made a few (because there were a few) of the early ones angry and understandably sleepy.

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