Webchutney In The News
Bookmyshow.com gives Facebook users some Faltoo Flicks
Agencyfaqs
Webchutney will begin marketing the Faltoo Flicks application by promoting it through e-mailers and advertising through Facebook flyers, one of the site’s display advertising properties. Once the response is measured, BookMyShow banners will also be positioned on Facebook.
Reality shows hit the Internet after conquering TV households
LiveMint
It is the success of reality shows on TV that has initiated the response from advertisers for the Internet. And if done right, experts believe that the Web could be a more profitable environment than TV to harbour the concept of reality shows. “If content is generated right, the Web will be a better environment for reality shows than TV as the Web is concurrent in nature while TV has its limitations in terms of regulations,” says Sidharth Rao, chief executive and co-founder, Webchutney Studio Pvt. Ltd, an online search advertising firm.
Digital Deals
Business Today
Whilst Quasar has chosen to align with a global network, WebChutney appears determined to be on its own, preferring to rely on venture capital funding. “With this investment, we can continue to operate independently in an environment where digital agencies face an increasing pressure to align themselves with established networks,” said Sidharth Rao, CEO & Co-founder, Webchutney.
Online Ad Agency Webchutney Raises Money From Capital18
VC Circle
WebChutney CEO Sidharth Rao told VC Circle that the company would be focusing on growth, hiring talent and expanding its facilities like a creative studio with the capital it has raised. “We want the best people and the fanciest arsenal and that’s what we are going after with the money,” a release from the company adds.
Capital18 Acquires Stake In Webchutney
ContentSutra
You’re reading it here first: ContentSutra has learned from sources that Capital18 has acquired a substantial (not majority) stake in interactive marketing agency Webchutney. Known for it’s online virals, Webchutney was founded in 1999 by Sidharth Rao and Sudesh Samaria.
Cyberspace for sale
Economic Times
For traditional agencies that have mastered the art of passive communication, having grown up servicing passive media like TV, radio, print, interactive media is a whole new world. “Traditional agencies are too offline for their own good,” says Webchutney COO Rahul Nanda.
The case of the rogue lemons: 7Up’s new site
Agencyfaqs
The site, called the Lemon Bureau of Investigation (LBI), features six lemon characters that are absconding criminals. The site has been designed by interactive agency, Webchutney, and comes complete with criminal records of the lemons, who have names as wacky as Le Mony and Le Dee.
7UP’s ‘Comics Contest’ to connect with youth, young adults
AnimationXpress.com
Speaking to AnimationXpress.com Nureen Faiza, Account Manager at Web Chutney shared, “7UP’s latest punch line is “Milega Green Signal” prodding people to think of a fresh and refreshing thought for every situation. This punch line helped us create this contest as participants need to have a smart and whacky idea for the comic strip. We have has also created the website, www.7up.in which took around one and a half month to complete with close to five people working on it while the ‘Create a Comic’ page took around ten days.”
Sidharth Rao on how your company can deal with social media
Agencyfaqs
“Whoever controls the media, controls the mind.” This was one of the many wise things said by Jim Morrison that have contributed to his immortality in the kingdom of heaven. The way I see it, his words are no less prophetic today. Interestingly, the line between the two is steadily blurring. The new media is controlled by the minds of many: those who create and consume, also control.