Archive for the 'Work' Category

Case Study: Biwi Ho Toh Aisi – Bharat Matrimony

Synopsis
When a young man in India hits his mid -20′s, wedding bells start to ring in everyone’s minds. But for him making a choice isn’t exactly easy. Everyone around has an opinion on who, why and when he should marry which can be very confusing. And between 12-hour work-days and living with the parents, his social life is virtually non-existent. Continue reading ‘Case Study: Biwi Ho Toh Aisi – Bharat Matrimony’

Case Study: Amar Prem – MakeMyTrip

Synopsis
Responsible Traveler is an initiative by Make My Trip, urging people to be more responsible when they go on a vacation. The initiative includes creating awareness about “going green” while on a vacation, prevent littering, guide to environment friendly destinations and hotels etc. In this latest campaign, we create awareness about the value of historical monuments and urge people to stop desecrating such places. Continue reading ‘Case Study: Amar Prem – MakeMyTrip’

Case Study: SongCatcher Banner – Airtel

Creative Brief
India’s leading telecom service provider Airtel wanted to create and promote awareness while driving their target audience to use their newly launched Value Added Service (VAS) product called ‘Songcatcher’ in the music domain. Continue reading ‘Case Study: SongCatcher Banner – Airtel’

Case Study: Tanishq eCommerce Website

Synopsis
Jewellery consumption in India has always been the bastion of old & renowned jewellery houses selling traditional gold & diamonds. However, Tanishq needed to establish itself as a modern & artistic brand that was in sync with a younger audience whose tastes and needs were quite different. Continue reading ‘Case Study: Tanishq eCommerce Website’

Case Study: Frrunch My Tunes – Samsung

Objective
Help consumers experience the benefits of the new Samsung Frrunch refrigerator Continue reading ‘Case Study: Frrunch My Tunes – Samsung’

Case Study: Commentweeter – ESPN Star Sports

Synopsis

India's first contest on Twitter, 'Commentweeter' (Cricket Commentator on Twitter) generated tremendous excitement and massive hype around the international cricket tournament ACL T20, and induced the TG to participate, create interesting digital 'crowd sourced' content and collaborate within and beyond existing social networks to win a trip to South Africa for the tournament, while tweeting live from venue. Continue reading ‘Case Study: Commentweeter – ESPN Star Sports’

Case Study: Real Fans Youtube Contest – Airtel

Objective

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To leverage brand Airtel’s association with Champions League T20 we used the popular social platform Youtube to engage and interact with the Target Audience in their natural online habitats during the ACL T20, 2010. Continue reading ‘Case Study: Real Fans Youtube Contest – Airtel’

Case Study: Champions Ke Fans – ESPN Star Sports

Synopsis

By getting fans to ‘motivate’ their favourite team by showing how their passion is behind their victories, we made them part of the ACL T20 game and emotionally invested in it. They were no longer cheering just for Mumbai Indians or Chennai Superkings, but rather for Team India and that got them interested in the tournament Continue reading ‘Case Study: Champions Ke Fans – ESPN Star Sports’

Case Study: Jaago Re – Tata Tea

Synopsis
Tata Tea launched their Jaago Re – meaning 'Wake Up' – TV campaign in an effort to wake up an apathetic nation to the issues that affect it, literally stirring up a storm in a teacup. After successfully drawing attention to important issues, it was time to empower India by simplifying socially responsible action. Continue reading ‘Case Study: Jaago Re – Tata Tea’

Case Study: Indian Hatke League – Virgin Mobile

Synopsis
We wanted to promote Virgin Mobile’s whacky and youthful ‘think hatke’ (think different) ideology with real time engaging content online. The challenge was to make Virgin synonymous with everything whacky, different and interesting.
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