Tag Archive for 'airtel'

Case Study: Impatient Ones Campaign – Airtel

Published
by
Shweta
on March 28, 2011
in Work
. 0 Comments
Synopsis
With so much to see, do and download, the ‘world wide wait’ is (for sure) no longer cool. And with a multi-tasking, multi-media consuming generation that is glued to screens of various sizes and shapes, a fast broadband connection is mandatory. Airtel Broadband’s The Impatient Ones campaign was born, as a result, to exemplify the new lifestyle of the youth. With up to 16 Mbps of broadband Internet service, Airtel feeds the need (for speed) of a whole new generation of web netizens, informally referred to as the Impatient Ones.
Objective
Our task was to launch India’s fastest DSL broadband connection by creating a digital campaign for the youth subscribing to an energetic, aggressive and restless lifestyle and generate buzz among the Target Group.
Strategy & Execution
Impatient Ones was a culmination of creativity, curiosity and connectivity, all of which plays an important role in our target audience’s life. Mobile, always on the go, curious about life, they can’t wait for things to happen; rather, they believe in making things happen. ‘Right here, right now’ is their mantra of life. Therefore, with the aim to connect with them at the right place and time, we launched the Impatient Ones campaign. The site featured four young achievers from various walks of life: an entrepreneur. scriptwriter, a musician and a video jockey. Their pages reflected their interests- pictures, downloads, videos, all presumably made simpler by using Airtel Broadband. A visitor to the website could interact with them and initiate ‘real time’ conversations with them, as well as with other visitors. What’s more, he or she could download interesting stuff, watch viral videos (which were spoofs of Hindi movies in 30 seconds!), take a speed test and participate to become the ’5th Impatient One’!
Result & Recognition
Within a week of the launch we created a hub for millions to connect, interact and share their thoughts with each other. Social media platforms were abuzz with the new talk of the town Impatient Ones . The best part: Impatient Ones set a new benchmark in the history of digital advertising in India, as it was the first campaign to have an ‘online debut’, followed by TV, Radio and Print promotion.
The campaign won a Silver at the international W3 Awards in the Best Online Campaign category.

Watch the Video Case Study here:

WEBCHUTNEY RELEASES CLASSIFIED HOMELAND SECURITY FILES – LAUNCH & PART 1

Published
by
Sidharth
on January 28, 2009
in Entry
. 7 Comments

Webchutney is making years worth of classified files relating to its internal office workings freely available to the public.

On Wednesday, the Webchutney Management has decided to begin a year long project to transfer the files to the public domain, which will post them for public perusal.

The project is a response to numerous Freedom of Information (FOI) requests about Webchutneys internal operations, or WIO’s, that have been filed over the years. Mainul Haka, our Chief Security Officer for over 6 years, called the release “a great day for open corporate goverenance and freedom of information”.

mainul haka, chief security officer

When complete, the WIO files will contain some 100 Webchutney-related files from 1999 to date, representing the single largest release of records in the history of the digital industry.

The reports range from mysterious to downright bizarre.

“There really are many strange phenomena in the company, and these are invariably reported by rational people,” Mainul Haka said in his closing remarks. “But there is a wide range of natural explanations to account for such phenomena.”

The first release titled the “commitment of the Delhi Branch Staff” is a study recorded secretly by Mainul Haka himself over the last 10 days. It categorizes staff according to business operations and attempts to highlight the effort in the given reccessive environment.

Below is the executive summary the findings:

Mainul when reached for comments said “Its obvious, apart from the Airtel Team and Tech Team, rest of them can be categorized as perhaps the “Saaale Nikaame” category. He did request the Branch head be an exception because of obvious reasons.

Anyway, we are taking this opportunity to showcase some of the Webchutney Delhi Warriors who work day and night to deliver commitments and protect the webchutney nation and ofcourse are Mr Hakas favorites .

There is a lot more coming up, tell everyone and watch this space.