Tag Archive for 'Brand Equity'

Brands’ Online Reputation Giving them Sleepless Nights?

If you’ve ever ranted on Facebook, Twitter, or even your own blog about a sad customer-service or failed-product experience, or perhaps, had something nice to say about a certain brand experience, then you’ve been privy to influencing a brand’s reputation online like many others. The power of your personal, social network is worth a lot more than you imagined, especially to brands we adore and abhor alike.

Taking cue from this, Economic Times Now (ET Now), a leading news channel from the Times Group fame was in our office recently to capture bytes on the increasing relevance of Online Reputation Management in brand marketing and promotion, for one of their most popular program on marketing and advertising: Brand Equity.

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India’s Leading Digital Agency for 2009: Webchutney!

number1splash

Webchutney just did it again – second frigging time in a row!  Oh yeah, Webchutney is the Leading (read No 1) Digital Agency in India as per Ad Agency Reckoner 2009 – a study released every year by Brand Equity & The Economic Times.

They put us under ‘techtonics’ and gave us nice monikers like ‘Lords of the Digital Space’. Thank you, it’s true we are kinda lordy! Credits go out to the work & our super cool clients who trusted us with their brands – Marico, Titan Group, Tata Tea, Airtel, HP, Microsoft, Virgin Mobile, P & G, Uninor and they just keep coming. :-)  

So how did we do it?

The Official Brand Equity Version:  Best digital agency in terms of creative & strategic solutions, knowledge of and investment in most effective technologies, quality & talent of people to address brand problems using technology, give solutions across digital spectrum and provide higher return on digital media investment

Well we couldn’t agree more :-)

No more talk. Let the accolades speak for themselves

Sidharth Rao & Sudesh Samaria, Lords Of The Digital Space