The dictionary defines a Community Manger as someone who builds and monitors multiple communities generated in blogs, forums, social networks, and is the certified voice of the company. But at Webchutney, you know we don’t follow rules right? We make them! Let’s take a look at our very own Community Manager (who refuses to be a typecast) and her daily account of activities, from the bird’s own eyes. Continue reading ‘A day in the life of #CommunityManager’
Tag Archive for 'delhi'
Unlike the well-known corporate jargons like SOD, COB, FBS, Webchutney has its own language that is exclusive to its fauj (the Webchutney army i.e.). Here, we have the freedom to talk in a manner that’s most comfortable to us and we speak a language that no other company has the license to. Get set to witness a whole new Webchutney phraseology as we open our chutney dictionary today and decode some of our favorite words and their informally-defined meanings. You might wanna take a leaf out of it!
‘Scene ho gaya’
Ashima interned with us this summer. She is 19, studies journalism, and sleeps a lot. She is the guest blogger of the week and has chronicles of Webchutney to share.
12th April 2011
My bag consisted of a green file, a comb and my wallet apart from two sheets of paper which were most relevant for the day-My CV. It was my first interview. I was late.
I reached at 4.30 in the evening and was made to wait for about 15 minutes. I was done by 4.55 PM. You can imagine what must have happened. I was late for an interview when I was applying for the post of an intern. But they think beyond your imagination. That’s what makes Webchutney the ideal place for me.
We’re looking for fresh, creative writers to dish out engaging content for ‘soon-to-launch’ mobile portal network for a client. We are kicking off with Lifestyle and Bollywood verticals.
Continue reading ‘Now Hiring: Content Writers for Mobile Portal Network’
The Nearly Eight month old Vice President of the Delhi office, Vikram Sivaramakrishnan is now embroiled in a new controversy, after the our stringers sent us photographs of the Delhi operations head dancing in what appeared to be really absurd dance sequences. The dance steps have been traced to 1970′s senseless bollywood flicks. If the allegations prove correct, Sivaramakrishan could risk his chance of entering the next webchutney party.
Our stringrs claim Vikram practised for two days with his colleagues before the office party, with one witness telling our stringers “he was out of control”. Reportedly he knocked off speakers and monitors at the production floor while swinging many times like a idiot at the rehersals. “You could tell Vikram had never danced before,” it has been reported a witness as saying. “And at the party, he grabbed a glass of vodka and a lighter and ‘thought’ he exactly knew what to do.”
He looked just as natural with “bad ass dancing” as he does presenting ideas to clients.
The scandal doesn’t stop there, the our stringers also claimed that Vikram attempted to strike a deal for the damaging photos to be destroyed, including offering the stringer lucrative incentives at the job. This is not the first time Vikram has been in trouble with the office law; just last month he was warned by the Chairman of unpaid forced leaves for a month for cracking 20 PJs (that really stank) in 30 minutes of a creative briefing.
We have reached out to him for comments and will keep you posted.
So its only a very few times the man pictured in the photograph is known to speak. He is by the way, Sudesh Samaria, Co Founder and National Creative Director at the agency.

Overheard in a 1 hour meeting today on delegating tasks comes a one line executive summary.
“Bhim Ko Talwar Doge to woh apne Go-de kaat lega”.
Dont give Bhim a sword (instead of a his Gada, his weapon), lest he will cut his own knees (while fooling around with it)
A new way to say – Dont let a boy do a mans job. Pretty cool, its the old cliche with a new flavor. Much like the advertising we all produce!
Remember the Star Wars Kid phenomenon which started when a 14 year old kid Raza filmed himself wielding a golf ball retriever like a lightsaber in a similar fashion to that of Darth Maul?
After years of doing some crazy viral marketing campaigns, we thought we should put a small book together and pay a tribute to him (the accidental king of viral).
Shweta Bhandari from the Delhi office put the note together, Sushil “Count on me” Kumar helped design it. Let us know what you think!
You could directly download the paper from here Its a 3 something mb pdf btw.
Webchutney is making years worth of classified files relating to its internal office workings freely available to the public.
On Wednesday, the Webchutney Management has decided to begin a year long project to transfer the files to the public domain, which will post them for public perusal.
The project is a response to numerous Freedom of Information (FOI) requests about Webchutneys internal operations, or WIO’s, that have been filed over the years. Mainul Haka, our Chief Security Officer for over 6 years, called the release “a great day for open corporate goverenance and freedom of information”.
When complete, the WIO files will contain some 100 Webchutney-related files from 1999 to date, representing the single largest release of records in the history of the digital industry.
The reports range from mysterious to downright bizarre.
“There really are many strange phenomena in the company, and these are invariably reported by rational people,” Mainul Haka said in his closing remarks. “But there is a wide range of natural explanations to account for such phenomena.”
The first release titled the “commitment of the Delhi Branch Staff” is a study recorded secretly by Mainul Haka himself over the last 10 days. It categorizes staff according to business operations and attempts to highlight the effort in the given reccessive environment.
Below is the executive summary the findings:
Mainul when reached for comments said “Its obvious, apart from the Airtel Team and Tech Team, rest of them can be categorized as perhaps the “Saaale Nikaame” category. He did request the Branch head be an exception because of obvious reasons.
Anyway, we are taking this opportunity to showcase some of the Webchutney Delhi Warriors who work day and night to deliver commitments and protect the webchutney nation and ofcourse are Mr Hakas favorites .

There is a lot more coming up, tell everyone and watch this space.




