Tag Archive for 'destinations'

Case Study: Travel Smart – MasterCard

Objective

To reinforce its association with exclusive travel experiences, MasterCard India needed to connect & engage with the deep pocketed, well travelled Indian.

Strategy
Where else would we find these globetrotting Indians than at major international airports? Travellers at these airports usually have long waiting times before they board their flight and most often there is nothing to entertain them.  This was the perfect place to engage with these users and provide them with an innovative experience that would be both entertaining & useful.