Tag Archive for 'digital marketing'

Fuzzy Duck.. Duckyy Fuzz.. FUCK the DUCK*!!

Published
by
harsh
on December 28, 2011
in Entry
. 2 Comments

<*just before you start.. it’s gonna be a long long post.. please grab your caffeine dose for the day*>

This is exactly how the Webchutney’s Servicing^ trip can be described best as… No one had any clue what to expect; as our Exec. Creative Director had shared this Art of Servicing book just a week before. Freshers suspected a viva.. well there was something else in store.. something more fun – THE FUZZY DUCK!!

Continue reading ‘Fuzzy Duck.. Duckyy Fuzz.. FUCK the DUCK*!!’

Yahoo! We did it again!

Published
by
Shweta
on October 24, 2011
in Entry
. 1 Comment
So what’s the big fuss about, you say?
We picked up a silver at the Yahoo! Big Idea Chair Awards held in Delhi last week. Our modest yet extremely powerful tribute to the 61st anniversary of India’s glorious independence won for making the best creative use of our national language in digital advertising. And Project Freedom got the recognition it deserved.

The Sun, The Sand, The Summit!

Published
by
Eshita
on October 12, 2011
in Entry
. 0 Comments

The internationally popular iMedia Brand Summit was held in India for the first time ever and we were there! Not only was it a power-packed conference comprising of senior marketing professionals and veterans from the digital industry, the gorgeous locales of Goa also helped us relax, converse and network at ease. Organized under the aegis of NetworkPlay, this event’s unique format, itinerary and discussion topics, across a span of 3 days resulted in a buzz-filled atmosphere and certainly left each of us more knowledgeable than before.

If you happened to miss out on all that took place at the Summit, we’ve got the lowdown for you. While the event comprised of multiple sessions- from breakfast presentations to keynotes to panel discussions, here’s our take on what got us thinking.

Now Hiring: Rocket Singh: Business Development Manager, Mumbai

Published
by
Shweta
on July 29, 2011
in Entry
. 25 Comments
The Webchutney Business Development team is responsible for driving revenue through the proactive development of digital advertising solutions that support the client objectives.
Job Summary:
The Business Development Manager, will work closely with account executives, and creative and technical operations teams, in pre and post-closure management of custom solutions. This is a full-time position.

Now Hiring: Account Director and Client Services Director in New Delhi

Published
by
Shweta
on July 22, 2011
in Entry
. 4 Comments
If you think you’re a marketing mastermind with gild-edged business-smarts rolled up your sleeves, then listen up.
We’re looking for creative strategists with an outstanding experience in marketing and advertising, particularly in interactive media, direct marketing, strategy, and analytics. Strong collaborative skills at multiple levels (ranging from external to internal clients across various profiles) with the ability to deliver desired results within watertight deadlines is elemental.

The Ultimate Battle: Our New Viral for Nokia Touch n Type Phones

Published
by
Shweta
on June 1, 2011
in Entry
. 0 Comments
Meet Typo Bhai and Touchy Taichi- the archenemies have finally come together!
Much like the new Nokia X3 and C3 Touch n Type phones the thumb and the finger can now live together, work together.

Brands’ Online Reputation Giving them Sleepless Nights?

Published
by
Shweta
on May 20, 2011
in Entry
. 0 Comments

If you’ve ever ranted on Facebook, Twitter, or even your own blog about a sad customer-service or failed-product experience, or perhaps, had something nice to say about a certain brand experience, then you’ve been privy to influencing a brand’s reputation online like many others. The power of your personal, social network is worth a lot more than you imagined, especially to brands we adore and abhor alike.

Taking cue from this, Economic Times Now (ET Now), a leading news channel from the Times Group fame was in our office recently to capture bytes on the increasing relevance of Online Reputation Management in brand marketing and promotion, for one of their most popular program on marketing and advertising: Brand Equity.

Continue reading ‘Brands’ Online Reputation Giving them Sleepless Nights?’

Case Study: Frrunch My Tunes – Samsung

Published
by
Shweta
on May 12, 2011
in Work
. 0 Comments
Objective
Help consumers experience the benefits of the new Samsung Frrunch refrigerator
Strategy
Samsung’s new range of refrigerators promises to keep vegetables & fruits so fresh that you could hear the crackling sound they make when you bite into them. The product was appropriately named ‘Frrrunch’ meaning ‘fresh + crunchy’. Our task was to help consumers experience the ‘frrunchiness’ promised by the product in an exciting way that would get talked about. We realized that the sound of vegetables that go crunch on the cutting board is like music to any foodie’s ears and a testament to their freshness.

Case Study: Jaago Re – Tata Tea

Published
by
Shweta
on March 29, 2011
in Work
. 4 Comments
Synopsis
Tata Tea launched their Jaago Re – meaning ‘Wake Up’ – TV campaign in an effort to wake up an apathetic nation to the issues that affect it, literally stirring up a storm in a teacup. After successfully drawing attention to important issues, it was time to empower India by simplifying socially responsible action.
The challenge was to smoothly transition from being an ‘awareness’ initiative to an ‘action oriented’ tool that Indians could use to make a real change in the country by partnering with activists & organisations who had the means to make it happen.

Case Study: Indian Hatke League – Virgin Mobile

Published
by
Shweta
on March 29, 2011
in Work
. 0 Comments
Synopsis
We wanted to promote Virgin Mobile’s whacky and youthful ‘think hatke’ (think different) ideology with real time engaging content online. The challenge was to make Virgin synonymous with everything whacky, different and interesting.
Continue reading ‘Case Study: Indian Hatke League – Virgin Mobile’