Tag Archive for 'digital media'

Yahoo! We did it again!

Published
by
Shweta
on October 24, 2011
in Entry
. 1 Comment
So what’s the big fuss about, you say?
We picked up a silver at the Yahoo! Big Idea Chair Awards held in Delhi last week. Our modest yet extremely powerful tribute to the 61st anniversary of India’s glorious independence won for making the best creative use of our national language in digital advertising. And Project Freedom got the recognition it deserved.

Brands’ Online Reputation Giving them Sleepless Nights?

Published
by
Shweta
on May 20, 2011
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If you’ve ever ranted on Facebook, Twitter, or even your own blog about a sad customer-service or failed-product experience, or perhaps, had something nice to say about a certain brand experience, then you’ve been privy to influencing a brand’s reputation online like many others. The power of your personal, social network is worth a lot more than you imagined, especially to brands we adore and abhor alike.

Taking cue from this, Economic Times Now (ET Now), a leading news channel from the Times Group fame was in our office recently to capture bytes on the increasing relevance of Online Reputation Management in brand marketing and promotion, for one of their most popular program on marketing and advertising: Brand Equity.

Continue reading ‘Brands’ Online Reputation Giving them Sleepless Nights?’

Webchutney Digital Media Outlook for 2009

Published
by
Sidharth
on June 30, 2009
in Entry
. 10 Comments

Last quarter, we commissioned JuxtConsult to conduct a study of the largest advertisers in India (about 500 in number) to understand their digital priorities.
Here are the findings:

WebChutney Digital Media Outlook Report 2009