Synopsis
On World Heart Day 2009, Saffola- India’s leading health food brand- appealed to India to stay ‘HeartOkplease’- by registering for a free cholesterol test online. Our task was to get the manic, overworked always out of time Indian to stop and think about his health, so that he would consider taking the cholesterol test.
Strategy
Everyday millions of people on the web confess to unhealthy habits like skipping gym, binging on junk food or just being too stressed out at work. These relatable stories are often what make us stop & think about our own habits. We decided to collect these stories, present it to users and then invite them to take action if they could relate to any of these stories. The key of course was to do this in the most interesting and innovative way without sounding preachy.