We published the third report in the vertical/industry specific series, this time focusing on the current mobile phone market in India.
The report highlights the usage, attitudes, behaviour and media preferences of mobile phone users online and stresses on the role of the internet in guiding and driving their purchase decisions.
Some of our key findings show that the penetration of mobile phones amongst Indians (overall) is 26%, while that amongst online Indians is a whopping 95%.
Continue reading ‘Webchutney Report: Inside the Mind of a ‘Wired’ Mobile Phone Buyer’