Tag Archive for 'interactivity'

Wanted: Social Goon at the Chutney Mafia

Published
by
Shweta
on July 16, 2011
in Entry
. 8 Comments
Yep, we’re hiring again! The hunt is on for the new social stud or stud-ette (deal with it) as our coveted Social Media team expands.
If you’re addicted to the web like a livewire on crack, can churn out brilliant content ridiculously fast, and are disciplined about living off good, high quality content puntered from crowdsourced sites like Facebook, Twitter, YouTube, Flickr etc. then you might be our next Social Content Writer.

Case Study: SaffolaLife Website – Marico

Published
by
Shweta
on March 28, 2011
in Work
. 0 Comments
Synopsis
Saffola life.com – the online destination for Brand Saffola needed to be revamped in order to focus on reinforcing the core values of the brand – expert, enabler, optimist.
Saffola’s primary consumer is the Indian housewife whose faith in Saffola stems from the brand’s proven ability to foster healthy living for her family.  This consumer is not very net savvy in terms of exploring and engaging with websites & clearly one of the challenges was to create a simple, friendly and warm website that would put her at ease. We also needed to primarily demonstrate how the website would empower her to manage her family’s health better in the same way as the Saffola products have been doing.

Our 2010 Digital Media Outlook Report is here!

Published
by
Shweta
on October 7, 2010
in Entry
. 0 Comments

This year we’ve reached out to double the number of marketers, and expanded the scope of our study to top 1000 marketers in India. Leading financial daily Mint gave us excellent coverage, you can read more about it here. Continue reading ‘Our 2010 Digital Media Outlook Report is here!’