The Webchutney Blog

On World Heart Day 2009, Saffola- India’s leading health food brand- appealed to India to stay ‘HeartOkplease’- by registering for a free cholesterol test online. Our task was to get the manic, overworked always out of time Indian to stop and think about his health, so that he would consider taking the cholesterol test.

Everyday millions of people on the web confess to unhealthy habits like skipping gym, binging on junk food or just being too stressed out at work. These relatable stories are often what make us stop & think about our own habits. We decided to collect these stories, present it to users and then invite them to take action if they could relate to any of these stories. The key of course was to do this in the most interesting and innovative way without sounding preachy.

Continue reading ‘Case Study: Heart Ok Please – Saffola’

Saffola life.com – the online destination for Brand Saffola needed to be revamped in order to focus on reinforcing the core values of the brand – expert, enabler, optimist.

Saffola’s primary consumer is the Indian housewife whose faith in Saffola stems from the brand’s proven ability to foster healthy living for her family.  This consumer is not very net savvy in terms of exploring and engaging with websites & clearly one of the challenges was to create a simple, friendly and warm website that would put her at ease. We also needed to primarily demonstrate how the website would empower her to manage her family’s health better in the same way as the Saffola products have been doing.

Continue reading ‘Case Study: SaffolaLife Website – Marico’