Tag Archive for 'research'

Webchutney Report: Inside the Mind of the Wired Consumer Durables’ Buyer

Published
by
Shweta
on November 3, 2010
in Entry
. 0 Comments
We’ve launched our second report in the vertical/industry specific series which focuses on the durable goods industry (consumer electronics in particular)  in India today.
The report titled Inside the Mind of the ‘Wired’ Consumer Durables’ Buyer highlights usage, attitude, behaviour and media preference of online durable goods owners, and how the online medium influences/drives their purchase decisions.

Continue reading ‘Webchutney Report: Inside the Mind of the Wired Consumer Durables’ Buyer’

Webchutney Report: Inside the Mind of the Wired Car Buyer

Published
by
Shweta
on September 15, 2010
in Entry
. 7 Comments

So here it is, a new report titled, Inside the Mind of the Wired Car Buyer. It provides substantial evidence to help auto marketers understand and leverage the impact of Internet on Indian consumers’ decision-making and purchase behavior. Continue reading ‘Webchutney Report: Inside the Mind of the Wired Car Buyer’