Synopsis
Saffola life.com – the online destination for Brand Saffola needed to be revamped in order to focus on reinforcing the core values of the brand – expert, enabler, optimist.
Saffola’s primary consumer is the Indian housewife whose faith in Saffola stems from the brand’s proven ability to foster healthy living for her family. This consumer is not very net savvy in terms of exploring and engaging with websites & clearly one of the challenges was to create a simple, friendly and warm website that would put her at ease. We also needed to primarily demonstrate how the website would empower her to manage her family’s health better in the same way as the Saffola products have been doing.