Synopsis
India’s first contest on Twitter, ‘Commentweeter’ (Cricket Commentator on Twitter) generated tremendous excitement and massive hype around the international cricket tournament ACL T20, and induced the TG to participate, create interesting digital ‘crowd sourced’ content and collaborate within and beyond existing social networks to win a trip to South Africa for the tournament, while tweeting live from venue. Continue reading ‘Case Study: Commentweeter – ESPN Star Sports’