We’re looking for new flavours to spice up our Delhi team. Positions open include:
Tag Archive for 'social media'
The dictionary defines a Community Manger as someone who builds and monitors multiple communities generated in blogs, forums, social networks, and is the certified voice of the company. But at Webchutney, you know we don’t follow rules right? We make them! Let’s take a look at our very own Community Manager (who refuses to be a typecast) and her daily account of activities, from the bird’s own eyes. Continue reading ‘A day in the life of #CommunityManager’
Yep, we’re hiring again! The hunt is on for the new social stud or stud-ette (deal with it) as our coveted Social Media team expands.
If you’re addicted to the web like a livewire on crack, can churn out brilliant content ridiculously fast, and are disciplined about living off good, high quality content puntered from crowdsourced sites like Facebook, Twitter, YouTube, Flickr etc. then you might be our next Social Content Writer.
If you’ve ever ranted on Facebook, Twitter, or even your own blog about a sad customer-service or failed-product experience, or perhaps, had something nice to say about a certain brand experience, then you’ve been privy to influencing a brand’s reputation online like many others. The power of your personal, social network is worth a lot more than you imagined, especially to brands we adore and abhor alike.
Taking cue from this, Economic Times Now (ET Now), a leading news channel from the Times Group fame was in our office recently to capture bytes on the increasing relevance of Online Reputation Management in brand marketing and promotion, for one of their most popular program on marketing and advertising: Brand Equity.
Continue reading ‘Brands’ Online Reputation Giving them Sleepless Nights?’
Synopsis
Tata Tea launched their Jaago Re – meaning ‘Wake Up’ – TV campaign in an effort to wake up an apathetic nation to the issues that affect it, literally stirring up a storm in a teacup. After successfully drawing attention to important issues, it was time to empower India by simplifying socially responsible action.
The challenge was to smoothly transition from being an ‘awareness’ initiative to an ‘action oriented’ tool that Indians could use to make a real change in the country by partnering with activists & organisations who had the means to make it happen.
Synopsis
We wanted to promote Virgin Mobile’s whacky and youthful ‘think hatke’ (think different) ideology with real time engaging content online. The challenge was to make Virgin synonymous with everything whacky, different and interesting.
Synopsis
On World Heart Day 2009, Saffola- India’s leading health food brand- appealed to India to stay ‘HeartOkplease’- by registering for a free cholesterol test online. Our task was to get the manic, overworked always out of time Indian to stop and think about his health, so that he would consider taking the cholesterol test.
Strategy
Everyday millions of people on the web confess to unhealthy habits like skipping gym, binging on junk food or just being too stressed out at work. These relatable stories are often what make us stop & think about our own habits. We decided to collect these stories, present it to users and then invite them to take action if they could relate to any of these stories. The key of course was to do this in the most interesting and innovative way without sounding preachy.
Synopsis
With so much to see, do and download, the ‘world wide wait’ is (for sure) no longer cool. And with a multi-tasking, multi-media consuming generation that is glued to screens of various sizes and shapes, a fast broadband connection is mandatory. Airtel Broadband’s The Impatient Ones campaign was born, as a result, to exemplify the new lifestyle of the youth. With up to 16 Mbps of broadband Internet service, Airtel feeds the need (for speed) of a whole new generation of web netizens, informally referred to as the Impatient Ones.
Objective
Our task was to launch India’s fastest DSL broadband connection by creating a digital campaign for the youth subscribing to an energetic, aggressive and restless lifestyle and generate buzz among the Target Group.
Strategy & Execution
Impatient Ones was a culmination of creativity, curiosity and connectivity, all of which plays an important role in our target audience’s life. Mobile, always on the go, curious about life, they can’t wait for things to happen; rather, they believe in making things happen. ‘Right here, right now’ is their mantra of life. Therefore, with the aim to connect with them at the right place and time, we launched the Impatient Ones campaign. The site featured four young achievers from various walks of life: an entrepreneur. scriptwriter, a musician and a video jockey. Their pages reflected their interests- pictures, downloads, videos, all presumably made simpler by using Airtel Broadband. A visitor to the website could interact with them and initiate ‘real time’ conversations with them, as well as with other visitors. What’s more, he or she could download interesting stuff, watch viral videos (which were spoofs of Hindi movies in 30 seconds!), take a speed test and participate to become the ’5th Impatient One’!
Result & Recognition
Within a week of the launch we created a hub for millions to connect, interact and share their thoughts with each other. Social media platforms were abuzz with the new talk of the town Impatient Ones . The best part: Impatient Ones set a new benchmark in the history of digital advertising in India, as it was the first campaign to have an ‘online debut’, followed by TV, Radio and Print promotion.
The campaign won a Silver at the international W3 Awards in the Best Online Campaign category.
Watch the Video Case Study here:
This year we’ve reached out to double the number of marketers, and expanded the scope of our study to top 1000 marketers in India. Leading financial daily Mint gave us excellent coverage, you can read more about it here. Continue reading ‘Our 2010 Digital Media Outlook Report is here!’
This is a heads up to all those nice people who love to waste their time on Facebook and Twitter and what-have-you. If you’ve ever aspired to work for this hallowed organization, here’s your chance.
Continue reading ‘Now hiring: a Social Content Manager’