The unsettlingly hilarious new viral sensation has made its way to Webchutney.
Watch the Delhi office shake the Harlem way!!
The digital industry has seen an explosive growth over the last few years, and 2013 is set to be an exciting year. Digital marketers can no longer view their contribution to a brand as a means to end. They need to take risks, be innovative and prove to be a brand’s most valuable partner.
There is no ‘golden rule book’ that guides us to achieve the same, but having worked with one of the best digital agencies in the country, here are some of the things I picked up along the way…
Tell everyone you’re an agency, but act like a startup
The great thing about being the guys who straddle technology and artistry is that you can build stuff for brands. Learn from tech startups how they do it. Take more risks, create a culture of innovation, be faster and leaner, and learn to launch in beta. In fact, teach your clients about it. Brands are hardwired against the ‘iteration’, but tech startups know better than anyone that a product is never really ‘finished’ and iterative development helps ensure it stays relevant.
We recently worked with a financial brand to create a digital travel experience that has seen over three iterations in the duration it’s been live. We’ve been learning from customer experiences, independent research and our own observations to consistently improve what has now become an owned asset for the brand.
Ideas are important, but Skill is critical
In a digital world, where anything seems possible, everyone has ideas. But only few have the skill to execute. Invest in getting the most skilled guys to produce your idea as much as you would in finding the best thinkers. And I don’t mean just the technologists. Digital agencies often tend to make do with anyone who can barely string together a sentence or make collages on photoshop. You need artists, writers, scientists, and engineers. People, who will obsess about a missing comma, spend hours searching for the right font or throw a fit about an inelegant line of code. Those are the guys who will take you to Cannes.
To coninue reading , visit http://www.exchange4media.com/49164_6-success-mantras-for-digital-agencies.html
What if you could be a part of the Formula One excitement by simply pressing the F1 key on your keyboard?
Pepe Jeans and Webchutney present 'One with F1'- A Formula One themed gaming contest application for all the speed freaks out there who want a piece of the racing action.' The application consists of 4 mini-games that tests users on their speed, racing knowledge, reflexes and timing.'And of course, each of these games starts by pressing the F1 key on the keyboard!
What makes this even more exciting is that the winners stand a chance to win the grand prize 'main grand stand tickets to the Indian Grand Prix along' with official Red Bull Racing Merchandise and a chance at a pit-stop tour!
Here's a look at the 4 mini-games.
We're looking for a Sr UI developer to join our Delhi design team.blixum If you think you have what it takes then this is your chance to use your UI skills for some of the biggest brands in the country. Mail your resume to samar(dot)abbas(at)webchutney(
Position- Senior UI developer
Relevant Work Experience- 3 to 6 years
Description- Design and maintain websites in XHTML and CSS. Update websites and fix bugs from time to time. Create menus, image galleries, animations, graphics etc in order to make the user experience as interesting as possible.
Yahoo organized it's first ever Agency Hack in Delhi this weekend. This highly competitive 24 hour hack-a-thon witnessed teams of designers, developers, digital strategists and techies battle it out to come up with an innovative hack and then transform the idea into a functional prototype in just a day.
After hours of finger tapping, head scratching and coding, WEBCHUTNEY walked away with gold and won a chance to represent India at the International Agency Hack!
The party doesn't seem to end for our ever so popular work, Buddy Stamp. After a good show at Abbys this year, we won yet another award at the Golden Award of Montreux, Switzerland. We picked up a Gold for Buddy Stamp in the Creative Use of Mobile Media category.
After looking at the other winners, we must say Buddy is keeping us in good company
The stunning trophy just arrived in our office today. Word is that the boys are completely overwhelmed by its beauty and can't stop cartwheeling with joy. Big thanks to folks at Golden Award of Montreux for making our day!
<*just before you start.. it’s gonna be a long long post.. please grab your caffeine dose for the day*>
This is exactly how the Webchutney’s Servicing^ trip can be described best as… No one had any clue what to expect; as our Exec. Creative Director had shared this Art of Servicing book just a week before. Freshers suspected a viva.. well there was something else in store.. something more fun – THE FUZZY DUCK!!
The internationally popular iMedia Brand Summit was held in India for the first time ever and we were there! Not only was it a power-packed conference comprising of senior marketing professionals and veterans from the digital industry, the gorgeous locales of Goa also helped us relax, converse and network at ease. Organized under the aegis of , this event's unique format, itinerary and discussion topics, across a span of 3 days resulted in a buzz-filled atmosphere and certainly left each of us more knowledgeable than before.
The dictionary defines a Community Manger as someone who builds and monitors multiple communities generated in blogs, forums, social networks, and is the certified voice of the company. But at Webchutney, you know we don’t follow rules right? We make them! Let’s take a look at our very own Community Manager (who refuses to be a typecast) and her daily account of activities, from the bird’s own eyes. Continue reading