Tag Archive for 'Youtube'

Wanted: Social Goon at the Chutney Mafia

Yep, we’re hiring again! The hunt is on for the new social stud or stud-ette (deal with it) as our coveted Social Media team expands.
If you’re addicted to the web like a livewire on crack, can churn out brilliant content ridiculously fast, and are disciplined about living off good, high quality content puntered from crowdsourced sites like Facebook, Twitter, YouTube, Flickr etc. then you might be our next Social Content Writer.

Case Study: Gillette ‘Be A Winner’ Campaign- Proctor & Gamble

Synopsis
To bring alive the positioning of the Red Gillette Winner Razor – Be a winner, challenge the world – through an interactive and viral campaign targeted at young men.
Strategy
What attracts people about ‘winning’ is the fame, the admiration and the life of a winner. Who doesn’t want to see their face on a billboard or on the cover of a magazine? Gillette promises to give every man the confidence to ‘be a winner’ and through the campaign aims to provide a ‘preview’ of the winner life.