Create an online e-commerce destination for Tanishq jewellery that not only achieves awareness but also promotes sales
Jewellery consumption in India has always been the bastion of old & renowned jewellery houses selling traditional gold & diamonds. However, Tanishq needed to establish itself as a modern & artistic brand that was in sync with a younger audience whose tastes and needs were quite different. By combining online buying with interesting ‘collections’ experiences we set out to create a contemporary look for the brand online
Along with a contemporary, elegant design style we also built in robust functionality by creating a Virtual Jewellery store for Tanishq Diamond Jewellery as well as the Golden Harvest Scheme (GHS). From comparison shopping to social shopping, the website created a new, simple & interesting way to browse & buy jewellery
Result & Recognition
Sales of over Rs 3 crores within the first 6 months of launch.
The site was built with the objective of creating a modern, exciting new shopping experience for jewellery and by achieving our sales figures we proved the value of the website for consumers
Watch the Video Case Study here: