Case Study: Tanishq eCommerce Website

Synopsis
Jewellery consumption in India has always been the bastion of old & renowned jewellery houses selling traditional gold & diamonds. However, Tanishq needed to establish itself as a modern & artistic brand that was in sync with a younger audience whose tastes and needs were quite different.
To enable convenience & showcase its range of modern designs Tanishq.co.in was created. Along with a contemporary, elegant design style we also built in robust functionality by creating a Virtual Jewellery store for Tanishq Diamond Jewellery as well as the Golden Harvest Scheme (GHS).
From comparison shopping to social shopping, the website created a new, simple & interesting way to browse & buy jewellery and resulted in phenomenal increase in sales in millions within the first 6 months!
Objective

Create an online e-commerce destination for Tanishq jewellery that not only achieves awareness but also promotes sales

Strategy

Jewellery consumption in India has always been the bastion of old & renowned jewellery houses selling traditional gold & diamonds. However, Tanishq needed to establish itself as a modern & artistic brand that was in sync with a younger audience whose tastes and needs were quite different. By combining online buying with interesting ‘collections’ experiences we set out to create a contemporary look for the brand online

Creative Idea

Along with a contemporary, elegant design style we also built in robust functionality by creating a Virtual Jewellery store for Tanishq Diamond Jewellery as well as the Golden Harvest Scheme (GHS). From comparison shopping to social shopping, the website created a new, simple & interesting way to browse & buy jewellery

Result & Recognition

Sales of over Rs 3 crores within the first 6 months of launch.

The site was built with the objective of creating a modern, exciting new shopping experience for jewellery and by achieving our sales figures we proved the value of the website for consumers

Watch the Video Case Study here:

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2 Responses to “Case Study: Tanishq eCommerce Website”


  1. 1 connie

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  2. 2 fine diamond necklace

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